Search Engine Marketing
Course Duration: 2 Months
Class: Onsite / Online
Fee: PKR 20,000
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Search Engine Marketing Course – Learn PPC & SEM with DigiSkool
SEM means Search Engine Marketing. It is a method of advertising that makes use of payment to generate more traffic to a website. It makes use of the method of PPC marketing where the businesses pay every time the users click the ad. SEO SEM marketing collectively generates traffic to a website. SEO does take time but SEM in online marketing gives quick outcomes. Google advertising certification is employed to place the ad on Google to generate customers.
What Will Be Included Under the SEM Course?
PPC Strategy
A strong PPC campaign helps the businesses to gain the maximum possible benefit through advertising. We train our users to plan, target the right audience, and control budgets effectively through our advanced PPC strategies course.
Display Campaigns and Search Campaigns
Through Google SEM training, you will be learning Digital Marketing. Google Display Ads and Search Ads are employed to market to customers using the application of SEM in online marketing. You will be learning to create, manage, and optimize advertising campaigns.
Keyword Research Strategy and Bidding Strategy
A beginner learns how to pick the best words to use in an ad. Google advertising certification trains one to employ bidding strategy. With good keyword research, the best customers are reached and one can generate better results.
Creating Effective Ad Copies
Making copy that will bring customers to your product is an important strategy used within the process of using pay per click advertising. During our search engine marketing training program, you will be learning how to write copy that will bring about clicks and sales.
Landing Page Optimization
A landing page is where customers are directed to once an advertisement has been clicked. The training in SEO SEM will enable one to understand how to design pages that convert visitors to customers. The landing page enhances an advertisement to be more efficient.
Performance Monitoring and Analysis
We include how to track the ads using Google Analytics within our Google Ads training. Companies use the tracking information to optimize the ads to produce higher results.
Difference Between SEO and SEM
Many people are interested to know the difference between SEO and SEM. SEO SEM marketing training teaches one how both are accomplished. SEO does not cost anyone anything but time but SEM marketing uses advertising to generate quick outcomes. Google SEM training teaches one how to determine where to use SEO and where to use advertising.How SEO and SEM Work Together
SEO and SEM are two but are used together. SEO gives visitors in the long term but SEM gives quick results. The best class in search engine marketing teaches how to use both to create the best. Businesses using both the strategies create the best results in the long term.
Having obtained our Google advertising qualification, there are several careers that you are qualified to undertake. Businesses need SEO SEM marketing professionals to oversee advertising and create additional sales. You are qualified to be an independent marketer, Google Ads manager, or a PPC marketing professional.
Internship Program
Join our internship if you are a top-performing student in our Google Ads training and SEO SEM training. We are offering internships to top-performing students in Google Ads training and SEO SEM training.
Benefits of Learning SEM with DigiSkool
Seasoned Trainers
We employ the best trainers to train you in an SEO SEM Marketing Course at DigiSkool. We train you to utilize Google Ads, write strong strategies, and control budgets. We simplify it to the extent that anyone can understand.
Learning Through Live Projects
You will be conducting real-world project work via our class in search engine marketing. Real-world learning accompanies knowledge about real-world issues in SEM marketing.
Online and Offline Classes
We conduct offline classes and online classes. If you cannot join us offline then join us from home. We train you step by step through the Google SEM course.
Global Certification
Upon successful completion of the class to be a PPC master, you will be given a certificate. It will make it easier to get a better job.
Reasonable Charges
We offer the best training at the lowest possible fee. We want to help the students learn about SEM in online marketing at an affordable fee.
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Get Started Today
Start learning today using DigiSkool. Sign up with DigiSkool to acquire the knowledge to excel in the areas of PPC marketing, SEO SEM marketing, and SEM. Signing up for our search engine marketing course will be the best decision to start your professional life in the arena of digital marketing.
Frequently Asked Questions (FAQs)
What are SEM courses?
SEM training teaches the use of Google Ads, how to launch pay-per-click advertising campaigns, and how to bring website traffic. The courses include learning each component of PPC marketing and SEM within the field of digital marketing.
Which is better, SEO or SEM?
Both are essential. SEO gives free traffic but it’s time-consuming. SEM gives quick results but payment has to be made. The best option for businesses is both.
What is SEO in digital marketing?
SEO optimizes websites to rank higher in the search engines to deliver more visitors to the website free of charge. It produces free traffic through links, keyword usage, and optimization of the website.