Shopify
This course will equip you with the skills to set up and manage a successful online store using Shopify.
Course Objectives:
- Understand the fundamentals of Shopify and ecommerce.
- Set up and customize an online store.
- Manage products effectively.
- Configure payment and shipping options.
- Utilize marketing and analytics tools within Shopify.
Course Outline
Module 1: Introduction to Shopify
- What is Shopify and why use it for ecommerce?
- Setting up a Shopify account and choosing a plan.
- Understanding the Shopify dashboard.
Module 2: Building Your Online Store
- Selecting and customizing a theme for your store.
- Adding and managing product collections.
- Creating essential store pages (About Us, Contact, etc.).
- Customizing menus and navigation.
Module 3: Product Management
- Adding and editing products.
- Working with product variants (size, color, etc.).
- Uploading high-quality product images.
- Optimizing product descriptions and SEO.
Module 4: Setting Up Payments and Shipping
- Configuring payment gateways (e.g., Stripe, PayPal).
- Setting up shipping rates and zones.
- Adding tax settings based on your location.
Module 5: Marketing and Analytics
- Exploring built-in marketing tools like email marketing and discounts.
- Integrating social media channels to promote your store.
- Utilizing Shopify Analytics to track store performance.
Module 6: Running Your Store
- Managing orders and fulfilling customer requests.
- Adding apps to extend Shopify’s functionality (e.g., reviews, live chat).
- Maintaining store security and data backups.
Module 7: Launching and Growing Your Business
- Launching your store and optimizing it for conversions.
- Strategies to increase sales and attract new customers.
- Exploring advanced Shopify features e.g., abandoned cart recovery).
Additional Considerations:
- Throughout the course, there will be opportunities to practice the concepts learned through hands-on exercises.
- Resources will be provided for further learning and staying up-to-date with Shopify.
By completing this course, you will gain the knowledge and skills necessary to build and manage a thriving online store with Shopify.