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This course will equip you with the skills to set up and manage a successful online store using Shopify.

Course Objectives:

  • Understand the fundamentals of Shopify and ecommerce.
  • Set up and customize an online store.
  • Manage products effectively.
  • Configure payment and shipping options.
  • Utilize marketing and analytics tools within Shopify.

Course Outline

Module 1: Introduction to Shopify

  1. What is Shopify and why use it for ecommerce?
  2. Setting up a Shopify account and choosing a plan.
  3. Understanding the Shopify dashboard.

Module 2: Building Your Online Store

  1. Selecting and customizing a theme for your store.
  2. Adding and managing product collections.
  3. Creating essential store pages (About Us, Contact, etc.).
  4. Customizing menus and navigation.

Module 3: Product Management

  1. Adding and editing products.
  2. Working with product variants (size, color, etc.).
  3. Uploading high-quality product images.
  4. Optimizing product descriptions and SEO.

Module 4: Setting Up Payments and Shipping

  1. Configuring payment gateways (e.g., Stripe, PayPal).
  2. Setting up shipping rates and zones.
  3. Adding tax settings based on your location.

Module 5: Marketing and Analytics

  1. Exploring built-in marketing tools like email marketing and discounts.
  2. Integrating social media channels to promote your store.
  3. Utilizing Shopify Analytics to track store performance.

Module 6: Running Your Store

  1. Managing orders and fulfilling customer requests.
  2. Adding apps to extend Shopify’s functionality (e.g., reviews, live chat).
  3. Maintaining store security and data backups.

Module 7: Launching and Growing Your Business

  1.  Launching your store and optimizing it for conversions.
  2. Strategies to increase sales and attract new customers.
  3. Exploring advanced Shopify features e.g., abandoned cart recovery).

Additional Considerations:

  • Throughout the course, there will be opportunities to practice the concepts learned through hands-on exercises.
  • Resources will be provided for further learning and staying up-to-date with Shopify.

By completing this course, you will gain the knowledge and skills necessary to build and manage a thriving online store with Shopify.

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